Chief Marketing Officer
Marina Cheal is CMO with Cushon, a fintech pension and financial well-being company that launched the world’s first net-zero pension decades of industry incumbents, with a mission is to better connect members with their retirement funds using digital and through 100% impact investments.
Marina is a board-level marketer with over 25 years of experience across D2C, B2B, B2B2C and marketplace. She notably spent 12 years at Which? where she launched and ran Which? Online zero to over 300k paying subscribers, going on to head up new business ventures launching many new services to market. As well as global go-to-market sales, marketing and new product development at ratings and reviews SaaS company Reevoo.
She’s passionate about companies that are disruptive and has since Which? has been involved in a series of executive and advisory roles for start-ups. Marina believes that iconic brands are built using a narrative built on purpose, using customer advocacy and community to build authenticity and trust.